PENGARUH MEDIA SOSIAL SEBAGAI DIGITAL MARKETING TERHADAP PENGUATAN BRAND AWARENESS PADA UMKM SALAD ALVI

The rapid development of technology and communication through social media such as digital marketing is the pillar information. Basically productive economic businesses still need right to promote their products. Many businessmen use existing a tool products public. One them UMKM Salad Alvi which started selling via Instagram, Facebook, WhatsApp. This proves ability adapt along with technological developments. has used various WhatsApp, Instagram can introduce brands make it easier for consumers choose variety quality. customer know existence UMKM. Alvi, encourage purchases increase brand awareness or Alvi. purpose this study was determine effect on strengthening in MSME Quantitative method research. research involves who follow transact Instagram. Regarding sampling by purposive many 90 respondents. results showed that had significant influence